XCOM 285 Week 2 CheckPoint: Audience-Focused Communication Matrix

Due Friday, February 11 in the Assignment section of eCampus

Instructions:

1.    Complete the Audience-Focused Communication Matrix, located in Appendix B, using the following information:

Communication must always be designed with the audience in mind. You have been called upon to present quarterly sales information in an in-person meeting to a group of stakeholders that includes managers, salespeople, and customers.

A.   What are some audience characteristics you need to consider?

B.   What communication channels are appropriate and why?

C.   What are some considerations you must keep in mind with the diversity of the audience?

D.   What can you do to ensure that your message is effective?

2.    Submit the completed matrix in a Microsoft® Word or Excel attachment to a new post in the Assignment section of eCampus.